Echoes of Stillness.
A study in solitude, where fashion, fiction and editorial design become one world.
The editorial was conceived as an imaginary print publication, with AI used to visualise the magazine as a physical object and bring it into motion.
Tonight I ate downstairs in the hotel lobby.
Or maybe it was lunch. The light was wrong for either. They put me at a round table meant for six, which was actually quite comfortable. My coat had its own chair, my bag had another and I put my feet on the third until they got cold. I kept forgetting where I had left my book.
It’s about a farmer called Alexandro. Nothing really happens. He wakes before sunrise, fixes fences, feeds the chickens and spends several pages grooming a pig called Billy.
I’m not sure why a pig needs grooming, but Billy seems to enjoy it. He follows Paul everywhere. I want a pig now. Mine would be called Tickleble. I’d bring him everywhere with me, except castings probably, although Alex could wait with him outside. Clive would hate that. He hates when I make things complicated.
The champagne had arrived too early again. By the time I wanted it, it was warm and almost flat. I thought about calling downstairs for another glass, but then I would have to explain why I had a pig called Tickleble in my room and what was wrong with a perfectly good glass of champagne. Nothing was wrong with it. It had simply arrived at a time when I didn’t want it, which lately seems to be the problem with most things.
I blame Nigel. I had to take my Xanax with water.
Not the farmer. Although he should probably groom Billy less.
Echoes of Stillness started as a fashion story about solitude, but the idea was always to build a world around the character rather than simply create a series of photographs.
For the graphic layer, I brought in a graphic designer who is also a tattoo artist. His relationship with the body made him an interesting collaborator: rather than placing graphics over finished photographs as decoration, we developed a language where the body and the added marks could respond to each other.
The project eventually became an imaginary print publication, combining photography, graphic design and fiction. I wrote a short story from inside the character’s world, and used AI to visualise the publication as a physical magazine and bring it into motion.
Art Direction, Photography, AI visualisation & motion: Cédric Pradel
Model: Lola (@knownmodelmanagement )
Styling: Patti Cramer
Mua: Wout Philippo
Graphic Design: Giuliano Bolivar
AUDELÀ.
Building a queer fashion brand into a physical and cultural space in Amsterdam.
A queer Clothing brand and space in Amsterdam.
was a queer fashion brand I founded and creatively directed from the ground up. I developed the identity and visual language across campaigns, e-commerce, product and a physical store in Amsterdam, but the idea was always bigger than clothing.
The store became a space for the community around the brand, bringing together fashion, nightlife and queer culture through events, performances and collaborations. From drag and voguing to DJs, poetry and upcycled collections, each expression became another way for the brand to exist beyond the clothes.
Rather than treating brand, product, image, space and community as separate things, I built them as one world.
Founder & Creative Director
Brand Strategy / Naming & Identity / Art Direction & Campaigns / Retail & Spatial Concept / E-commerce / Community & Cultural Programming
NEN XAVIER.
Repositioning a fashion store for a new audience — and bringing it online.
THE BRIEF
Nen Xavier was an established fashion store in Rotterdam with a strong identity, but its brand mix was shifting. As the store moved from contemporary labels towards high-end designers, its visual and commercial expression needed to evolve with it.
At the same time, the business had no e-commerce presence, creating the opportunity to translate the physical store into a new digital experience.
The repositioning wasn't about replacing Nen Xavier's identity, but evolving it for a more directional designer offering. As the brand mix shifted towards labels including Acne Studios, Raf Simons, Damir Doma and Kenzo, I worked across buying, art direction and photography to shape how that new position was expressed.
I then translated that direction into the store's first e-commerce platform and its social presence, creating a visual and commercial language that could connect product, image and digital experience.
Creative Direction & E-commerce
Brand Repositioning / Art Direction / Photography / E-commerce / Social / Buying