**I SEE BEFORE I UNDERSTAND.

I’ve spent most of my working life looking closely at people, images and identity.

For more than twenty years, photography and creative direction have been my way of doing that. Finding what makes a person, artist or brand distinct, and turning it into something you can see and feel.

Coaching came later, but the approach was already there.

Because whether I’m working with a camera or sitting across from someone in a conversation, I’m interested in the same thing: what is actually yours, underneath everything you’ve learned you’re supposed to be.

With brands and artists, I turn that into images, identities and ideas.

With people, I help make it easier to see for themselves.

Two different disciplines. Same instinct.

LESS GENERIC. MORE YOU.

HERE FOR YOURSELF?

← COACHING

HERE FOR THE WORK?

CREATIVE DIRECTION + PHOTOGRAPHY →

Cédric Jean Pierre Pradel is a life coach, queer coach, visual artist, and fashion photographer based in Amsterdam, Netherlands. He works internationally across coaching, fashion photography, and visual storytelling, with projects and collaborations connected to cities including Amsterdam, Paris, New York, and Tokyo. His work spans the fashion industry, creative direction, model scouting, and presence-based coaching, often exploring themes of identity, visibility, and personal transformation.